Cultural production, strategy, and community storytelling from Phoenix and across Arizona.
From Arizona public radio to national travel publications and international features, Jeffrey Lazos Ferns brings cultural knowledge, original programs, and a clear voice to the media conversation.
Jeffrey Lazos Ferns
Contributing writer & Harmony co-chair
In the Fall 2026 issue of Edible Phoenix, Jeffrey writes about the chefs, heritage crops, and Indigenous food traditions at the heart of Harmony, the museum foundation’s culinary fundraiser.
As both the article’s writer and the event’s co-chair, he brings cultural storytelling and community leadership to the same table.
The article follows the connections between Ramona Farms, Arizona chefs, and the Sonoran Desert, sharing how a meal can carry stories of land, memory, and living food traditions.
Published as sponsored content · Words by Jeffrey Lazos Ferns
Media relations, public relations, and marketing are part of Tarra Lazos Creative’s practice. We shape culturally grounded stories, create first-hand experiences for reporters and editors, and connect partners with the people and knowledge at the heart of a program.
Explore media relations & marketing →Sonoran Desert field experiences connect reporters with Indigenous foodways, plant knowledge, and the people who keep that knowledge alive. The Society of Environmental Journalists tour led to reporting in AZ Central and National Native News.
Read the field reporting ↗A Condé Nast presentation in New York brought Arizona Indigenous cuisine to food editors, journalists, and influencers. Jeffrey’s production work gave the audience a direct encounter with the stories behind the ingredients.
Read the New York feature ↗Media relations for the Arizona Indigenous Culinary Experience connects program stories, event announcements, and press contacts. Jeffrey is the media contact on the 2025 event release, with event announcements also shared through Experience Scottsdale’s travel-media resources.
View the travel-media announcement ↗Branded content for Experience Scottsdale · Print & online
“We call plants our teachers.”Jeffrey Lazos Ferns, quoted in the feature
At Desert Botanical Garden, Jeffrey shared perspectives on Sonoran Desert ecology, Indigenous plant knowledge, and the importance of reconnecting with the land.
The visit with Sara Crossley and photographer Teal Thomsen, hosted in partnership with Experience Scottsdale, led to a February print feature, Oasis of calm, and the online article From cactus trails to clay wraps: discover wellness in Scottsdale, Arizona, published February 24, 2026.
Desert Botanical Garden · October 11, 2026
After the rain, creosote scented the air and the desert stirred with new life. Jeffrey welcomed Dandy Magazine’s visiting French media group for a morning of plant stories, Indigenous knowledge, and conversations that traveled far beyond the garden paths.
“I told them the plants are relatives, not scenery.”Jeffrey Lazos-Ferns, from his reflection on the walk
At the gate, each guest left with a creosote bundle: a small way to carry the desert home. What stays with us when a two-hour walk becomes a meeting between worlds?
Read Jeffrey’s reflection on the walk ↗Interviews, features, and event coverage spanning Indigenous foodways, cultural programming, arts, and community life.
Experience Scottsdale
Sponsored featureA firsthand account of the Arizona Indigenous Culinary Experience brings together Native fashion, chef-led tastings, and cultural performance. The feature quotes Jeffrey as the event’s host and a marketing consultant for the Arizona American Indian Tourism Association, sharing his perspective on Indigenous creativity.
Read the coverage ↗Experience Scottsdale
Sponsored featureBon Appétit’s sponsored feature for Experience Scottsdale highlights the Arizona Indigenous Culinary Experience, produced annually by Tarra Lazos Creative, within Scottsdale’s Indigenous culinary scene. The story describes tasting stations, cooking demonstrations, and opportunities to encounter Native Arizona cuisine, arts, and cultural heritage.
Read the coverage ↗February 2026
Print & online · Branded content for Experience ScottsdaleSara Crossley’s Scottsdale wellness feature includes Jeffrey’s perspectives on desert ecology, Indigenous plant knowledge, and learning to live with the land. Photography by Teal Thomsen accompanies the story, following a hosted press visit with Experience Scottsdale.
Read the coverage ↗November 2025
National travel featureJeffrey is quoted on tepary beans and Indigenous stewardship in AFAR’s guide to distinctive foods across the United States.
Read the coverage ↗April 2025
Journalist field experienceCoverage of the Society of Environmental Journalists conference tour features Jeffrey sharing Indigenous plant knowledge and desert foodways. The story was also carried by the Society of Environmental Journalists.
Read the coverage ↗May 2025
National public radioA radio report from the journalists’ desert tour includes Jeffrey’s perspective on palo verde flowers, pods, and the place of Indigenous plants in urban landscapes.
Read the coverage ↗September 2024
Media-facing culinary productionA feature on the Flavors of Arizona benefit and a Condé Nast presentation to food editors, journalists, and influencers quotes Jeffrey as producer and explores the cultural story behind the food.
Read the coverage ↗December 2022
Native pressEvent coverage quotes Jeffrey on curating the Arizona Native Edible Experience, the earlier name of the Arizona Indigenous Culinary Experience, with representation from across the state.
Read the coverage ↗February 2025
Regional public radioJeffrey is interviewed as executive director of the Great Arizona Puppet Theater about a collaboration with Robert “Bobby” Stone and the Huhugam Heritage Center.
Read the coverage ↗November 2024
Podcast interviewAn interview with Jeffrey explores the Arizona Indigenous Food Symposium, food sovereignty, environmental justice, and the continuation of cultural food practices.
Explore the interview ↗June 2025
Event recognitionThe Arizona Indigenous Culinary Experience was named an Under the Radar winner in the magazine’s 2025 Arizona Travel Awards.
Read the coverage ↗February 2023
Native pressJeffrey is quoted on the audience response to Pete Sands’ performance at the Great Arizona Puppet Theater and the community’s interest in language preservation.
Read the coverage ↗