Cultural production, strategy, and community storytelling from Phoenix and across Arizona.

Start a conversation
Menu
About Tarra Lazos Creative

A practice built around story, culture, and connection.

Founded by Jeffrey Lazos Ferns, Tarra Lazos Creative is a Phoenix-based cultural consultancy and production practice serving Native American, Latino, and 2SLGBTQ+ communities through public relations, marketing, business development, and event production.

Jeffrey Lazos Ferns

Culture is not a backdrop.

Jeffrey Lazos-Ferns is a cultural producer, consultant, educator, and writer whose work connects arts, humanities, community engagement, and place-based storytelling. As Founder and Principal of Tarra Lazos Creative, he brings more than 30 years of experience to public programming, event production, grant writing, communications, and organizational capacity building. His practice combines creative vision with the practical work of developing partnerships, securing resources, and delivering thoughtful public experiences.

Rooted in the Sonoran Desert, Jeffrey brings his interests in plants, foodways, cultural history, and ecological relationships to his educational work and creative projects. His approach emphasizes community-defined priorities, respectful storytelling, and cultural integrity.

Beyond his consulting practice, Jeffrey is a reflective writer and culturally curious traveler, drawn to the ways food, architecture, music, landscape, and memory reveal human experience. His study of memoir and his own writing explore hope, resilience, and kindness. Across his professional and personal pursuits, he connects people, places, and stories, turning those connections into experiences that deepen understanding.

Arts, grants & public service

A voice in the decisions that shape cultural life.

Jeffrey’s body of work also spans grant review, public policy, and exhibition juries, bringing an artist’s perspective and community-centered experience to cultural decision-making.

Arts Task Force voting member · District 7

City of San Francisco

Served as a District 7 voting member of San Francisco’s Arts Task Force, participating in an extensive review of the city’s arts policies and funding. The task force’s 2006 final report presented findings and recommendations to the Mayor and Board of Supervisors on strengthening community arts organizations, supporting the creative workforce, and retaining affordable housing and workspaces for artists. Listed in the report as Jeffrey Ferns.

Read the 2006 final report (PDF)  ↗
Harmony gala co-chair · Former board member · Exhibition juror

S’edav Va’aki Museum

Jeffrey is serving his second year as co-chair of the Harmony gala, with Harmony 2027 taking place at S’edav Va’aki Museum. He previously served on the board of directors and has also served as a juror for an art exhibition at S’edav Va’aki Museum.

Visit S’edav Va’aki Museum  ↗

Explore Harmony 2027  ↗

Leadership & collaborators

Led by Jeffrey. Built around the project.

Jeffrey Lazos Ferns

Founder & Creative Principal

Jeffrey is a Phoenix-based cultural worker, entrepreneur, chef, artist, educator, and curator. His work centers Indigenous foodways, Sonoran Desert ecology, and community storytelling, linking cultural institutions, artists, and communities through the arts.

The right people for the work.

As a producer, Jeffrey draws on an extensive network of artists, cultural practitioners, and creative and production specialists to assemble teams around each project’s scope, goals, and needs.

From focused collaborations to larger productions, he can connect partners with the people needed to carry the work forward, including referrals for specialized roles and projects.